Perfect coffee pleasure, is no accident: it must be deliberately created, consistently and without compromise, cup after cup, by living our principles. Along the complex path from bean to cup there are quicker ways of doing things than we do, and there are certainly cheaper ways. But there is no better way. Knowing a single faulty bean can taint a whole batch, we take control of quality down to the very last one with a deliberate dedication to getting the details right at every step of the way.